In November 2006, Microsoft Xbox 360 Incubation Center launched in Chengdu, China. To encourage the most talented Chinese game development teams to enter this platform,
Microsoft and China National Center of Developing Animation, Cartoon & Game Industry conducted a concept competition for the Xbox 360 technology platform. The concepts were submitted by standard Microsoft third-party game concept submission format. Microsoft designated professional assessment teams to assess both the capability of development team and the game self. Then, the winning teams were invited to the Microsoft game technology incubation platform, and had the chance to be the third-party game development partner of Microsoft.

Since the platform started,Microsoft contacted with over 250 domestic game development companies or teams through various channels, and did preliminary assessments of them. In October 2006, they chose the top 15 game development companies who were qualified to participate in the competition. After more than a month of painstaking preparation, Haofeng digital presented the highest quality in creative design and some great art concepts. Ultimately, Haofeng Digital talent showed itself among the top 15 domestic game development companies and entered the Microsoft game technology incubation platform as one of the best 7 companies.

The target platform of Hao Feng’s Xbox360 is XBLA (Xbox Live Arcade),but in order to prove to the world that Chinese company also can produce high-quality console games, Haofeng targets her Xbox360 project into the European and United States market from the concept stage and set up great ambition on state-of-the-art Xbox 360 specs. In the latest version of the project, supported by Xbox360’s powerful hardware, the demo shows its next generation quality in both, graphics and physics sides. The game technology is equal or better than “Small Arms”, “Assault Hero” etc., which are almost the two top sales titles at that time. Some veteran game producers from Microsoft, CAPCOM, THQ, Warner Bros. and other famous foreign game companies gave their high marks after seeing our technology and creativity.

Haofeng will present its first Xbox360 game to player in the near future. With our solid technical capability and innovative game concept, we will show to the world: Console Games under HaoFeng’s Digital Bamboo label!